I finished a design project this past weekend where we had to design a label and hang tag for a product, real or fictitious. I chose the Summer Kitchen, a vendor at our farmers market. They are one of the original founders of the market, which started 30 years ago. They make jams, jellies, relishes, spreads and more, and are most famously known for their mixed berry blends.
I’m not going to slam their current labels; they are just very under designed, and look like they were done on a label maker or keyboarded in Microsoft Word.
The process for this branding project was to create a mood board for the label and hang tag, focusing on color, shape and typography;
Then we had to sketch some ideas for the label design.
Since this business doesn’t have a logo, I decided they needed a medallion to represent the summer part of their name. I started experimenting with colors based on the ingredients in their products. But then I switched gears and experimented with colors that went with their business name and their brand.
Yay for summer!
We had to pick a magazine that would be fitting for our ad, so I chose Midwest Living, since they often feature regional events, such as farmers markets. The photo shoot was harder than I thought it would be because I’m not used to styling a food shot, or photographing something that has type on it. But it was fun and a great learning experience.
I’m really digging these identity and branding projects we’ve been working on all semester. My final project for this class will be a typography-dominant design, so we’re switching gears a little.
Hope you’ve found some inspiration here today. Thanks for stopping by!