Designing a Billboard

For my concept development class, we had to come up with an idea for a billboard. Our main challenge was to show contrast, whether that be through value, color, shape, size, texture, scale, proximity, placement, or just something unexpected. I chose scale for my design. We were allowed to make part of the billboard extend outside our parameters of 3-1/2 inches by 12 inches, which can make it more eye-catching.

I was originally thinking about doing some type of public service message, like “stay in school” or “learn to read.” To be honest with you, I really don’t like billboards at all, so I decided to keep it light. Since garden season is upon us, I thought it would be fun to do a billboard for a seed company.


I worked out a few ideas with the usual process, thumbnail sketches and then a rough sketch, which I hated. So when it came time for me to do the final design, I worked a little slower and more deliberate. I really wanted those Prismacolor pencils to look shiny on the tomatoes and grassy on the background.

I’m really happy with how this turned out, so it was a good lesson for me to keep pushing myself. I’m off to work on more projects for finals. Have a great weekend, everyone!

14 thoughts on “Designing a Billboard

  1. This is fabulous, Terri! If I were driving down the road and saw this on a billboard, I would find a refreshing change. It’s very eye-catching. The tomatoes really pop!!

  2. I think that growing your own veggies is an excellent message! Mass agriculture is one of the problems of our civilization, in my opinion. I know it’s not a popular one, but when you read about it, you can understand why it’s so bad for the environment, and so much food & resources go to waste.

    I think you did a fab job on your project!

  3. Wow, what a fantastic billboard Terri. It makes me want to go to the local greenhouse and buy seeds. I also love how the tomatoes extend beyond the border just a bit. I like quilts that extend beyond the borders too, they have more interest that way.

  4. Great idea to do a gardening theme! I love the colors you chose, and the black background really makes them pop…. Wonderful job, your talent never ceases to amaze me!

    Hope your weekend is going well!

  5. Yummy Prismas, I love using them too! This is really great Terri. It makes me want to go buy some more seeds! 🙂

  6. Aww I love it! Fittingly enough I just got back from a weekend away and my hubby had planted all of our vegetable garden yumminess (including tomatoes!), cute!

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