Inspiration Wednesday: Concepting Process and Food Adventure
For most of my design projects, I put together mood boards that evoke the why, the what, and the inspiration for my concepts that influence my designs. Typically, my mood boards are a collage of photos assembled in Photoshop. For one of my newest projects, to design a label and hang tag for an existing product (or make up a new one), we have to put together a different kind of inspiration board, this time a concept board that has physical pieces, objects, ephemera tacked onto a foam board. We have to include color swatches (for a 3-color job), typography, descriptive words, and more. It’s a nice way to build a personality or write a story for a brand that will direct your design.
Part of my research included checking out the labels and packaging at a local few stores I’ve either never been to, or don’t go to very often.
One of the first places I visited was Fromagination, a local artisan cheese shop in our downtown neighborhood, right across the street from our state capitol building. They have an amazing selection of specialty cheese and other unique small-batch foods.
Our famous farmers market goes past this shop, but I’ve never been inside. It was a great place to go for unique labels and simple, urban, gourmet packaging ideas. It was also a great place to sample a wide variety of cheeses.
The next place I went to was Whole Foods.
I appreciate buying organic and vegetarian, but I can only afford to go there for specialty items once in awhile. This time around, it was fun to see them chop up their huge Parmesan cheese wheels. I couldn’t resist bringing home a variety olives.
It was another great place to go for unique, non-mainstream packaging inspiration.
Finally, I went to another local place called Brennan’s Market, a great place to go for cheese, produce, micro wine and micro beer.
I was mainly looking for labels with looked urban, modern, simple and type-dominant. It was a great food adventure, and I found a great selection to help guide me in my own designs. Thanks for stopping by!