Branding Project, Part 3: Mood Boards and Sketching
When I started brainstorming for my branding project of a diaper deliver business, I had to do several mood boards. I usually do them in Photoshop, on a document that is 17″ by 11″, nice and big. I put together ideas for the style of the brand and images that said “designer” to me, ideas for the logo, flourishes, frames, and typography.
My direction changed to the Artemis concept, so I made another mood board for that idea.
Our last mood board was a personification board, which meant creating a brand personality, if our business was a person. At first, this board was hard to get started because I’m not good at making up people. Once I found my direction, I had a ball putting together this board.
I know people like to see sketches that went into the process of design. Since my original idea for this business was a French theme, my initial sketchbook pages are filled with ideas in that direction.
I started drawing cursive and flourishes to go under the Artemis title.
I didn’t do as much cherub/angel drawing as I should have. At that point in the development, I was really struggling with this project, so I drew several different baby/wing images on the computer. I had versions where the wings and the head were filled in with color, which my teacher and classmates said felt too heavy. I agreed with them and kept the line a simple line drawing.
I love the simplicity and elegance of the final version.
Hope you found this design process interesting and inspiring. Thanks for stopping by!