Designing a Billboard

For my concept development class, we had to come up with an idea for a billboard. Our main challenge was to show contrast, whether that be through value, color, shape, size, texture, scale, proximity, placement, or just something unexpected. I chose scale for my design. We were allowed to make part of the billboard extend outside our parameters of 3-1/2 inches by 12 inches, which can make it more eye-catching.

I was originally thinking about doing some type of public service message, like “stay in school” or “learn to read.” To be honest with you, I really don’t like billboards at all, so I decided to keep it light. Since garden season is upon us, I thought it would be fun to do a billboard for a seed company.


I worked out a few ideas with the usual process, thumbnail sketches and then a rough sketch, which I hated. So when it came time for me to do the final design, I worked a little slower and more deliberate. I really wanted those Prismacolor pencils to look shiny on the tomatoes and grassy on the background.

I’m really happy with how this turned out, so it was a good lesson for me to keep pushing myself. I’m off to work on more projects for finals. Have a great weekend, everyone!