Final Project for Typography Class

The final project for my Typography class was one of my favorite graphic design projects to date.

Our mission was to make up a name for a font company (called a font house or font foundry), and design a logo.

Then we had to make up a name for a typeface that already exists, and create a direct mail marketing piece for designers in the field. I chose a font that had an Art Deco style, called Parisian, which I renamed BessieSmith Typeface. Bessie Smith was a famous African American blues and jazz singer in the 1920s.

As soon as our teacher introduced this project and showed us marketing examples for inspiration, my brain was flooded with ideas.

I chose to design what I am calling a Typeface Toolkit. Since the typeface I picked was Art Deco style, I wanted to keep the designs clean and simply by using a black and white color scheme with pops of red. I usually gravitate to bold colors, but I wanted this to look as real and professional as possible.

-Fabric swatches, which I designed in black and white versions, and then sewed into zipper pouches, with hangtags describing the contents.

-Postcard booklet. I designed postcards for each letter, and front and back covers, and then stitched the book together using a hemp stitch Japanese stab binding method. I made the postcards perforated so they would be usable.

I designed the postcards to show each letter of the alphabet in uppercase and lowercase, and to show the typeface in action with a positive word on the front and the definition on the back.

-Stencils of a couple letters.

This project was a lot of work to design and pull together, but I had a lot of fun doing this. I hope I get the chance to do more design work like this in my future.