“The customer is always right.” How many times have you heard that? I used to work in the retail industry, and I always rolled my eyes when I heard that speech. At the end of the day, I think every corporation, small business, and individual maker of handmade goods will tell you that customers (and blog readers) are the #1 most important element to their business (or blog).
I know, you don’t need to hear from me how important it is to appreciate your shop customers or your blog readers. Crafters are kind folks by nature, right?! Just look at the steady list of giveaways taking place every single week as proof of that.
I am not an expert in marketing, and I am generally a shy person when it comes to marketing, making it hard for me to drum up new customers or new blog readers. I try to appreciate the ones I have. I just wanted to share a few of the things I try to do, especially here with my blog.
If you have ever left a comment on my blog, you have most likely received an email from me thanking you for taking the time to stop by and leave a comment. I love comments. I love hearing from readers. That has also been the start to a few email conversations that have led to great friendships I cherish.
I think tutorials are a cool way to offer your readers something for free. Who doesn’t love a free pattern?! I wish I were better at offering more tutorials!
Participating in Swaps
Exchanging supplies or handmade goods through swaps is a great way to meet people and share similar obsessions. Some of my blogger friendships began from swaps. (That reminds me, don’t forget about our Christmas in July ornament swap coming up.)
Interact and Engage
Sometimes I can be indecisive, so it’s good to know I can ask you all for advice, such as with my recent patchwork arrangements project. I loved reading your thoughts on which half-square triangle arrangement you liked best. I like it when other bloggers ask for an opinion or feedback because it initiates in a creative conversation, which is beneficial to all of us.
Amy frequently posts surveys on her blog, seeking feedback on sewing topics or ideas for content she could offer. I love that! Personally, I think surveys are fun to participate in because they make me feel like I have a say, like I’m contributing to the success of another creative person. I’m all for that!
I am going to make a supply of these little drawstring bags to include in orders from my shop. Just a little something extra.
I mentioned above the number of giveaways that take place every week. I’m not telling you that you should do a giveaway. Just saying I like doing giveaways, whether it’s an extra goodie with an order, a giveaway for a blogiversary, or participating in a sponsored event like the upcoming Sew,Mama,Sew‘s May Day giveaway. (Be sure to check back next week for the giveaway I have to offer!)
This series has been fun for me to do. It has challenged me to take notice of and share the things I do to keep myself organized and to keep life running smoothly. It’s also been good writing practice for me. I hope you have found it to be useful in some way too.
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Previous posts about my Best Practices: